Superbrands Cover 2023

Superbrands is a powerful brand sentiment benchmark, for brands who’ve set the agenda, bucked trends and outwitted the competition. The Superbrands Annual is a celebration of brands who feel they have a story to tell regarding how they achieved their Superbrands status.

I had the opportunity to create a design for Superbrands Volume 23 and work alongside the team. The Cover needed to represent how brand is a key ingredient in the success of an organisation. My design is a visual representation of brand behaviour, the wide and narrow lines reflect interaction of consumer and brand.