HVPT Studio

HVPT Studio helps people achieve their fitness goals. State-of-the-art facilities provide everything you need to get in shape, from top-of-the-line equipment to expert training regime.

After conducting research around the fitness industry, I identified the key elements that would make the brand stand out. These elements included strength, endurance, and a commitment to health and wellness.

The overall design of the logo is based upon the shapes created when exercising and the initials of the personal trainer. I used clean, modern design elements to convey a sense of energy and strength and from these elements will transfer to the marketing materials.